Did you know that digital marketing is one of the most effective ways to reach new customers and grow your business? In fact, a recent study found that businesses that invest in digital marketing grow at rates two to three times faster than those that don’t. If you’re an accountant or accountancy firm, now is the time to start investing in digital marketing. Here are some of the top digital marketing trends for accountants in 2022.
1. Offer a Free Consultation
This tactic is a great way to both incentivize your potential clients as well as to demonstrate your accounting chops.
You'll be able to show potential clients how much they will benefit from hiring you by offering 15-minute consultations. There's no need for anything else other than your time, and this approach can build rapport quickly while converting customers at an extremely high rate!
2. Advertise Online
Platforms like Google AdWords offer cost-effective ways to reach potential clients through targeted advertising. Invest in some digital marketing campaigns and track your results so that you can adjust your strategy as needed.
If you have a marketing team that looks after your advertisement campaigns and budgets, then well and good. Else, the best way to deliver effectively is by taking the help of some digital marketing agencies who can run your budgets, campaigns, and metrics and deliver optimum results.
3. Leverage Social Media
If you want your business to be successful, then social media channels are an essential tool for generating new customers. Studies have shown that 66% of people find out about a company on Twitter and Quora alone! So it’s clear what we need: more creative content for these platforms or else our potential clients may wander off into another portal where they will spend less time listening (and potentially money). Visme makes creating infographics easy—perfect if this type of investing strategy interests you as well.
Quora is one-way companies can generate leads through friendly questions-ask participation style interactions.
You don't need to go out of your way and try to accumulate a huge following, because in this line of work that doesn’t matter. What's important is establishing meaningful relationships with those who start following you by posting useful accounting tips that can help them grow their businesses as well as answering any questions they may have (and engaging others).
With the help of social media, you can connect with your prospects and offer them a consultation in case they need accounting or financial advice.
4. Build a Website
You may have heard the saying "a picture is worth a thousand words" - this couldn't be more true when it comes to websites. A well-designed site will allow potential clients and customers to get an idea about your business in just one glance, which can lead them down their path of discovery for products or services that you offer on top of generating leads right off the bat!
Your website is the first thing that people. And if it doesn't look good then you're going to have a hard time convincing them of anything else on offer at all! This is important for accounting and finance-related businesses like these since aesthetics play such an integral role in credibility with clients or customers--especially when we talk about money transactions online where trustworthiness counts double over pragmatic concerns like speediness (which matters too!).
So make sure whatever comes out tastes great because no one wants an old-school 1995 Microsoft Word interface here; our generation expects cutting-edge technology.
It's not enough to just have a pretty face; your site needs to be intuitive and easy-to-navigate too so that customers can find what they're looking for. Otherwise, the visitors will bounce off of it.
5. Create Helpful Content
One trend that is set to continue growing in popularity is content marketing. This involves creating and sharing high-quality content that provides value to your target audience. This could be anything from blog posts and infographics to eBooks and whitepapers. Not only will this help you attract new customers, but it will also establish you as an expert.
Knowing how to blog is a great way for small business owners and marketers of all types, from big corporations down the street to smaller local businesses without an established website presence or online marketing team. You can use the content on your site as well as social media platforms like Twitter and Facebook in order to build up consistent traffic that will come back time after again if you give them something valuable enough!
The results show those who focus primarily on blogging have 13 times more successful than those solely focusing elsewhere—which means there are plenty of opportunities out here waiting there for you!
Don't rely solely on blogs to provide accounting information for your customers. Other types of content, such as videos and infographics can be useful too!
6. Don’t Underestimate SEO
Content marketing is a fantastic way to increase your visibility and reach. The key? Combining it with search engine optimization (SEO). SEO will help potential clients find you in the avalanche of results on Google, but we all know that hiring someone professional for this task would be best! Here's how:
1) Create high-quality content that appeals to readers' curiosity;
2) Add links back into those posts from other websites or social media platforms like Twitter & Facebook so they can easily navigate around the site while staying linked up.
To ensure that Google doesn't penalize you for keyword stuffing, make sure your content provides value and is interesting. Include keywords in a natural way to avoid being unnatural - just don’t overdo it!
Internal links are the best way to make your website easy for visitors and search engine bots alike. They allow people who visit one page on a domain, like this blog post, for example, to navigate around easily without having an intention of leaving or relocating anywhere else within their web browser while also helping algorithms determine which pages should rank better due in part by having well-crafted interior structure!
By optimizing your page titles and descriptions, as well as alt tags you can ensure that they are unique. You should also include a relevant keyword in order for people searching on Google to find what exactly you want them to!
7. Optimize Your Website for Mobile
Mobile internet traffic takes up almost 52% of global website traffic, which means that a great number of people browse the internet and visit websites from their mobile devices.
Google’s mobile-first indexing which rolled out in 2018 reflects this trend and basically indexes websites primarily based on the mobile version of their content.
Imagine a world where all of your potential clients are reading on their phones. In this day and age, it's not just Google who cares about mobile-friendly websites - if you don't optimize yours for viewing from small screens then people will bounce off your site!
8. Build Your Network
Word of mouth is one of the most important things for attracting new clients. The traditional marketing strategy can help you grow your client list with referrals and recommendations, so it's essential to attend events in other industries and expand your network by meeting people at conferences or when they're out about town--don't hesitate! Introduce yourself with confidence; offer them a card if possible (or just say hello).
When you're ready to take your accounting company to new heights, one way is by getting out there and meeting people! Networking with all sorts of people can help you grow both personally AND professionally - And don't forget about attending trade shows; they let us see how well we match up against other companies' expertise (and allow some friendly competition).
9. Write an Op-Ed for Your Local Paper
What's the best way to establish yourself as an authority in your field? Publishing articles with solid opinions on financial topics. That will help people know that you're not just any accountant or finance professional—you've got knowledge and experience worth listening to!
A word of advice: don't use jargon since this makes it difficult for less-experienced readers (which is why we want them to read our work!) And if possible try keeping sentences short so readers can process each point more easily.
Handing out flyers and newspapers is a tried-and-true method for marketing, but we all know that not everyone lives in our area. A local paper will be more effective than one from nationwide because it's tailored specifically to people who live near you!
10. Automate Your Email Marketing
Email marketing is still one of the most popular and effective lead generation strategies.
According to stats, it’s 40 times more effective when it comes to lead generation than Twitter and Facebook combined.
Besides, it doesn’t come with a hefty price tag.
So, collect your prospects’ contact information (and stay GDPR compliant) and send our educational newsletters and different valuable offers to your recipients.
By creating and scheduling your campaigns in advance, you’ll make sure that your target audience receives regular updates as well as staying on their radar.
Things to bear in mind when it comes to email marketing are:
It’s time to stop sending your emails in the dozens. The right subject line can make all of that change! Make sure you are creating captivating and compelling messages with eye-catching titles so they stand out among other messages on people's screens when it is said aloud or read quickly - which everyone does before opening an email (even though we know not everyone reads them).
Every email should have a certain purpose/call-to-action - don’t send them just for the sake of it, or to touch base. Be it a new service that you've introduced, an interesting piece of content your recipients will find useful, or a discount--you need a clear and visible CTA so people know exactly what to do, as well as how they can benefit from clicking on it.
Include a link to your calendar, so that your recipients can schedule a meeting with you without having to email you back and forth.
Your signature should be professional and include your contact information as well as social media buttons.
Don’t give up on your email marketing! It's likely that people won't convert after the first or second message, so shower them with great content and continue following up.
11. Sponsor a Local Sports Team
It's important to find ways for your business to be associated with something positive and inspiring in order to attract attention from potential customers. One way is sponsoring a local sports team, which can allow you to put forth an image that matches up better than if they were just another boring accounting firm!
Organising a charity event, doing something good for your community, or financially supporting an individual or an organization in need is a win-win situation – it allows you to do something for the greater good. It generates some positive PR for your business.
Such an effort will have a great impact on your business reputation, make you come off as more approachable, and bring you closer to your community.
12. List Your Business in Local Directories
Local business directories are an excellent way to promote your company and establish its online presence. Yelp, Foursquare or yellow pages can be used for this purpose with great success!
By listing yourself and your company in these publications you’ll be visible when someone from your area is looking for an accountant.
Make sure that your Name, Address, and Phone (NAP) are consistent across all these online directories.
By implementing these digital marketing ideas, you’ll be well on your way to increasing visibility for your accounting firm and generating more leads in 2022. Stay ahead of the curve and start planning your digital marketing strategy today!